We are pleased to announce the publication of our latest research report, exploring how inclusive design can better support an ageing population, especially in a time when Artificial Intelligence (AI) is reshaping design tools, processes, and values.
This report captures the voices and experiences of inclusive design practitioners from the UK, Europe, and China. Through interviews and roundtable discussions, it sheds light on how ageing is understood in design practice, the practical challenges of engaging older adults, and the promises and pitfalls of integrating AI into inclusive design.

This report is intended for designers, researchers, and anyone interested in creating more equitable design futures. It offers both practical insights and critical reflections on the role of design in an ageing society.

We're inviting designers, technologists, researchers, and interdisciplinary teams to submit proposals for our Demonstration Seed Projects.
If you're passionate about inclusive design, aging, and the potential of AI—or if you have an idea for an AI-powered product or service that supports older adults—we invite you to submit your proposal. Successful applicants will receive support to develop their idea into a design prototype, backed by expert guidance and a seed grant.
Please click the following link for more details: